If you want to trace the history of
anything, it is often best to start with its etymology UGG CLASSIC TALL . What are the origins of
the word UGG? While some surmise that it is simply a shorter, catchier way to
say ugly, there is ample evidence that UGG boots were once called fug boots.
Worn by aviators during the First World War, flyboys called them "flying
UGG boots," or "fugs," for short. When the boys got their feet
back on the ground and civilians started following the fashions of their
heroes, the boot were known simply as UGGs. A small company called Blue
Mountains UGG Boots began manufacturing the new style in the early 1930s, and
by the 1950s there were several makers of UGGs in both Australia and New
Zealand.
One reason local companies claim they
should be able to use the word UGG to promote their brands is that the term
appears to be a generic one. Closely related terms like ugg, ugh, and UGG have
all been used to describe sheepskin boots made in either Australia or New
Zealand since the early 1970s, at the latest. While the exact origins are in
doubt, we do know the name of the man who was responsible for taking UGGs
global. In 1979, Brian Smith established UGG Holdings, Inc. in the United
States. The former Australian surfer had been using UGGs for years, as they
were a popular form of footwear with surfers Down Under.
Soon after Smith sold his company to Dickers
Outdoor Corporation in 1995, the boots became a fashion trend. They first
appeared on the famous feet of fashionable-conscious celebrities like Kate
Hudson and Pamela Anderson, which meant they were also appearing on the covers
of countless magazines UGG CASUAL . Before long, it seemed like every teenage girl in
America was wearing them. In the blink of an eye the trend spread to Europe and
then around the world. Sales of UGGs went from a respectable $14.5 million in
1995 to an incredible $689 million dollars in 2008, making them more than just
a fashion fad. They were a trend.
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